Commercial-first diagnosis
Every engagement starts with the business problem: margin, forecast accuracy, pricing discipline, CRM quality, or reporting drift.
Services
I help European businesses, especially in Germany and the DACH region — fix the commercial decision problems that sit underneath unreliable forecasts, margin noise, pricing confusion, CRM friction, and reporting sprawl. The commercial problem comes first; analytics and AI are there to make decisions more reliable.
Why Choose Me
I am useful when a business has enough dashboards, enough data, and enough meetings, but still lacks one trusted decision system.
Sales growth delivered against an initial target closer to €300k.
Inside Sales growth turnaround across 38 markets.
Years across sales leadership, analytics, pricing, forecasting, and AI.
Every engagement starts with the business problem: margin, forecast accuracy, pricing discipline, CRM quality, or reporting drift.
Sales leadership, commercial analytics, enterprise BI transformation, and applied AI are all part of the same track record.
I build systems your team can understand, govern, and extend, with documentation and enablement included.
Based near Stuttgart. Available for onsite DACH work and remote engagements across Europe.
A focused diagnostic for leaders dealing with unreliable forecasts, unclear margin movement, pricing confusion, CRM quality issues, or dashboard sprawl. The goal is simple: find where decision quality is breaking, then leave with written next steps on what to fix first.
A two-week sprint for teams facing too many ideas, too little trust, and no clear sequence for what to fix or automate first. We start with decision pain, data readiness, ownership, and ROI. Applied AI stays on the table, but only where it earns its place.
Clean up the analytics foundations leaders rely on. This offer is designed for businesses where dashboards exist, but the underlying KPI logic, ownership, CRM data, or reporting structure is still distorting decisions.
Build one practical workflow that improves decision speed, reporting quality, or commercial control in a real operating environment. This can include analytics automation, decision support, or applied AI, but the objective is measurable value, validation, stakeholder adoption, and repeatable execution.
Practical training for sales, finance, analysts, managers, and executives who need better judgment around forecasting, pricing, CRM, reporting, and applied AI without hype, unsafe habits, or fragile processes.
Engagement Flow
The process is designed to reduce ambiguity fast, create visible progress early, and leave the business with a stronger operating model after delivery.
Start With DiscoveryWe go into the business challenge, data landscape, and review rhythm deeply enough to separate symptoms from root causes.
I define a tailored approach with clear milestones, decision owners, success measures, and realistic timelines.
The work moves in iterative sprints so you can see progress, challenge assumptions, and steer before the solution hardens.
Deployment includes documentation, governance, and practical knowledge transfer so the work remains useful after launch.
Investment
The right format depends on how clear the problem already is. Most engagements start with the Health Check or a Prioritization Sprint, then move into foundation repair, workflow deployment, or enablement.
90-minute Health Check with written next steps for forecasting, pricing, margin, CRM, and reporting
Fast clarity
Best when leaders know something is off but not yet why
Foundation fixes, workflow deployment, and commercial reporting repair
Measurable outcomes
Best when the root problem and ownership model are clear enough to execute
Team training, governance support, and leadership advisory
Capability transfer
Best when you need the team to operate the new system confidently
Every engagement is scoped against decision quality, stakeholder adoption, and operational reality before tools or models are chosen.
It is built for Managing Directors, Finance Directors, Commercial Directors, Sales Directors, COOs, Transformation Leads, and Heads of BI or Analytics who know the numbers are not trusted.
Forecast inaccuracy, pricing confusion, unexplained margin movement, CRM quality issues, KPI disputes, dashboard sprawl, overloaded analysts, and applied AI pilots that never land operationally.
Both. I diagnose the commercial decision-system problem first, then help design and implement the right analytics or AI workflow with validation, governance, and adoption in mind.
Yes. Most work is remote, with structured workshops, async review, and regular working sessions. I am based near Stuttgart and can support DACH onsite work where needed.
If there is a strong fit, I scope the next step clearly: Health Check, Prioritization Sprint, Foundation Fix, workflow deployment, or team enablement. No vague transformation language and no AI theater.
Ready to Get Started?
If the numbers are not trusted, the issue is usually logic, ownership, or governance before modeling. Start there, then decide what should actually be built after a 90-minute working session and written summary.