Commercial analytics & applied AI
I help commercial teams trust their forecasts, understand their margins, and make better AI investments. From the first diagnosis to a working system.
Commercial operator. Hands-on builder.
Stuttgart · DACH & Europe
See the thinking in action
Follow one example from the headline number to the calculation, then to the controls that make it useful.
01 / The reported result
Revenue rose from €1m to €1.05m. Gross profit fell from €240k to €180k. The headline alone does not tell you why.
Gross margin rate: 24.0% → 17.1%
02 / Reconcile the movement
The price contribution added €36k. FX and costs removed €78k, with a further €18k in rebates. Each movement reconciles to the closing gross profit.
Opening €240k − movement €60k = closing €180k
| Component | Change (€k) | Running total (€k) |
|---|---|---|
| Opening gross profit | — | 240 |
| Price | +36 | 276 |
| FX | −28 | 248 |
| Rebates | −18 | 230 |
| Cost | −50 | 180 |
Revenue change = (1,050 − 1,000) / 1,000 = 5%. Gross profit change = (180 − 240) / 240 = −25%. Gross margin rate = gross profit / revenue: 24.0% before and 17.1% after rounding.
The four effects are illustrative, mutually exclusive contributions supplied for this example. They are not inferred from the two revenue totals. A real review must also reconcile volume, mix, timing, and interaction effects under an agreed methodology.
03 / Turn the explanation into action
The example points to cost and FX investigation before a blanket pricing response. The next step is to verify the source logic with Finance and Commercial.
Discuss your margin decisionFinance reconciles the €50k effect to cost sources and the reporting period.
Use one agreed exchange-rate method before comparing markets or teams.
Commercial checks the €36k price benefit against the €18k rebate effect.
Selected work
See how the same attention to definitions, evidence, and control carries from analytics into applied AI.
When pricing, FX, costs, and rebates were blended, leadership could not reliably interpret performance. The work reconciled the methodology and clarified the margin waterfall.
Read the commercial caseA retrieval-grounded document workflow connects source material to drafts, with controlled patch application and narrative safeguards. The case study explains the implementation.
Inspect the AI workflowSales roleplay pilot in preparation
Text-first buyer conversations, on-demand coaching, and transcript review. Public access is not open.
Selected product research
Travel authorization
Multilingual application workflows, authentication, payments and policy-monitoring capabilities in a prototype service.
View the case studyStrength training
Native-first adaptive programming, HealthKit integration and offline workout logging.
Explore the projectDocument intelligence
Evidence-linked retrieval, provenance checks and proposed narrative edits, with room for future productisation.
Explore the workflowA practical starting point
A 20-minute call establishes the decision, the owner, and whether I can help. When the cause needs investigation, the diagnostic gives you a defined next step.
Indicative net EUR. Defined requirements can go directly to scope.
The usual first paid step
Get a clear read on one unreliable commercial decision before committing to a bigger intervention.
€950 net · fixed fee
Work directly with Jason
My background spans frontline sales, commercial analytics, and hands-on software development. I bring that combination to the decisions your team needs to make—and the systems behind them.
More about my approachYour next step
Share a little context. I’ll review it personally and reply by email to arrange the next step.