About | Jason Rae - Senior Data Analyst EMEA | Commercial Analytics Architect

Quick Facts

Stuttgart, Germany
13+ Years in Commercial Analytics
English (Native), German (Professional Working)
B.Tech Aviation, ADFA/UNSW

Who I Am

I'm Jason Rae — a Senior Data Analyst EMEA based near Stuttgart, Germany, with 13+ years across sales leadership, commercial analytics, pricing, forecasting, margin analysis, CRM governance, and decision-system repair. My edge is that I understand both sides of the problem: the commercial reality executives care about, and the technical systems needed to make the numbers trustworthy.

I have built sales functions, owned growth targets, turned around underperforming teams, corrected broken reporting logic, fully handled two acquisitions, and rebuilt the commercial foundations leaders rely on. When the problem calls for it, I build with Power BI, Python, SQL, machine learning, and GPT-4. That combination of commercial credibility and technical depth is what sets my work apart.

That acquisition work included credits handling, refactoring data to work cleanly at customer and account level, and coordinating each country to review matching acquired customers against our own databases so information transfer and performance measurement stayed reliable.

Today, I focus on commercial decision intelligence: gross margin walks, pricing analytics, forecasting, opportunity identification, CRM quality, business reviews, workflow automation, and applied AI where it improves decision quality. I work where Sales, Finance, BI, IT and leadership intersect — especially where broken data, unclear ownership or inconsistent logic distort business decisions.

Outside my corporate role, I build production-grade systems that prove technical depth: algorithmic trading model pipelines, document-intelligence workflows, agent orchestration, multilingual SaaS, and smart home automation. That build capability matters because clients need someone who can both diagnose the commercial problem and ship the mechanism behind the fix.

What Drives Me

I care about decision quality. Most businesses do not struggle because the dashboard is missing; they struggle because logic, ownership, and governance break before technology is chosen. I fix that foundation, then use BI, automation, or applied AI where it genuinely improves speed, control, or confidence.

Commercial Analytics Architecture Pricing & Margin Intelligence Forecasting & CRM Governance BI Governance & Reporting Repair Applied AI Workflow Design Executive Decision Support

Core Competencies

Commercial Analytics Architecture

Building commercial decision systems across pricing, margin, forecasting, CRM, incentives and executive reporting. Governing BI platforms with standardized KPIs, semantic models and auditability.

BI Governance & Reporting Repair

Rebuilding data infrastructure and reporting logic so leaders get one trusted view of revenue, margin, pricing, and opportunity performance. Strong in Power BI semantic models, DAX, data governance, and legacy-report modernization.

Analytics Engineering, SQL & Modeling

Using Python, SQL, and modeling techniques for forecasting, pricing, classification, and data-quality control. Technical depth applied to commercial decisions rather than experimentation for its own sake.

Executive & Cross-Functional Influence

Director/SVP-level decision support, business review ownership and cross-functional rescue missions. Translating complex data-quality and forecast issues into executive-ready actions.

Applied AI Workflow Design

Bringing LLM and AI systems into commercial environments with validation, auditability, and clear use-case logic. The goal is reliable workflow improvement, not novelty.

Forecasting, Pricing & CRM Governance

Realigning CRM and forecasting processes, improving forecast accuracy accountability and correcting broken pricing and margin logic across multi-market commercial environments.

My Approach

🎯

Commercial-First

Every system starts with the business problem executives actually care about: margin, forecast accuracy, pricing discipline, CRM quality. I measure success by whether decision-making improves, not by technical complexity.

🔬

Data Integrity First

Broken logic, FX errors, mis-attributed margin drivers — these distort decisions before AI even enters the picture. I fix the foundation before building on top of it.

🤝

Cross-Functional Bridge

I work where Sales, Finance, BI, IT and Supply Chain intersect. I translate technical reality into business language and ensure alignment at every level — including Director and SVP.

🚀

Production-Grade, Not Theater

Military training shaped my approach: precision, systems thinking and decision-making under pressure. I build AI and analytics systems that work in messy, political, real-world environments.

My Story